Are you risking everything on your 1.0
ARE YOU RISKING EVERYTHING ON YOUR 1.0
Believing that you got everything perfectly right when you launch a new product or solution is most probably perfectly wrong.
You won’t be surprised to hear that the customer is at the heart of a business. But general truths such as this are often lost in the details. Between rushing to create a perfect product, meeting strict deadlines and keeping everyone happy, somehow the part which is most affected by the frenzy of a start-up is in fact the client. Needless to say, this goes against rule number one of any business.
That is why we, have decided that we want to stick with the client. Whatever makes the customer happy, makes us happy. So, to keep this promise, we have followed a sequence of steps in our strategy:
Our product will be released in cycles. The earlier we release it, the more clients can be involved in the shaping of the very product that they will use. When they speak, we listen. With the product released at an early stage, they really get to influence and act as an active ingredient in its modelling.
Getting customers active requires a good strategy. The way we designed it was by placing even more power in the client’s hands. This takes the form of a pre-release, which means that the customer influences where the product gets released first; the countries with the most pre-signups are the first ones up on the list.
Reward people who stand by you and your company! This is the message that we send with the pre-release: expressing your interest in our product very early in its development has its benefits.
You also have to look at the bigger picture. Who else would benefit from people using your product? In our case, it is ecommerce site owners, purely because:
Customers get engaged
More likely to revisit if they have the app
Spread the word about the website
Revenue increases organically
No need for discount codes
So targeting these “second hand” beneficiaries should also be part of your strategy.
It is just as important to be visible. If you want attention drawn to your product, you have to earn it. Publish niche related content often to keep in regular contact with everyone who has joined you along the way. This is essentially keeping the juices flowing:
More people find out about the business
1. Those that have been with the business for a while are reminded of its existence and of ongoing improvement.
These few steps that we have guided ourselves by may seem straightforward, even commonsensical. But so are all the general truths that we choose to follow with every decision we make for the sake of simplicity, and ultimately, for our clients. We believe that these steps are the key to customer loyalty and customer satisfaction, now and in the future.
I hope this article gave you the insight to help you get started on improving your conversion, and that you found the answers you were looking for. I am here to help you so don’t be shy just reach out to me and we can have a chat about your current situation.
I'm flattered that you have read this far and as I'm sure you can see I have put a lot of effort into making this as valuable and as educational as possible for you.
Since I started writing these articles I have been overwhelmed with positive comments when I meet with readers in person, but perhaps I won't meet you for a long time, so I like to ask you for two things:
I love feedback, just hit the like button or write your feedback either in a personal message or in the comment field. It could simply be that you agree with me, or you can point out things that you like me to elaborate on or perhaps what you hope to read about in the next article.
These articles are meant to help and educate you but if you think I'm shooting too high or too low I need to know so that I can finetune the aim for the next article a little so that it fits you perfectly.
I want your help to spread the word, I have been working in this business for many years already but I rarely see these type of articles, and to me, that's an alarm bell going off. The things I talk about are to a large extent things that almost everyone in the e-commerce business should know about but most people don't. So help me help your friends, help me spread this article so that we start solving these major problems and if you're interested in talking about it more I am here, just give me a call +46733133600 or send me an email k@lizergroup.com
If you like me to come and speak at an event, a seminar, a school, or in your office just reach out to me.
About the author:
Karl Lillrud is a serial entrepreneur with 21 years of experience from this segment. Founder of one of the first interior design e-commerce sites in the Nordic countries where he back in early 2000 learned about the many challenges that e-commerce struggle with even today.
That's why Karl decided to help companies overcome these hurdles and focus on what matters most, keeping customers happy and helping the companies improve their market position. Being a public speaker and entrepreneurial mentor Karl love to share his experience and knowledge with the one goal to help others reach their success easier and faster.
